Comment lancer une nouvelle soirée dansante ?

How to start a new dance party?

Organizing a dance party is more than just an event: it's about providing a space where dancers can gather, practice, and share their passion. Proper organization also helps grow a city's dance community. Here's a comprehensive guide to help you succeed.


1. Find the perfect location

Choosing the right venue is essential to ensuring a pleasant and tailored experience for dancers. Here are the possible options and the key criteria for choosing the right venue:


Main options: dance hall or bar

  • Dance hall: Ideal for a dance-oriented atmosphere, these halls generally offer suitable facilities.
    • Advantages: Quality flooring, good acoustics, sound equipment already available.
    • Disadvantages: Rental cost can vary between €200 and €500.
  • Bar: A more relaxed option, perfect for attracting a diverse crowd.
    • Advantages: No direct rental costs, the atmosphere is friendly.
    • Disadvantages: Soils may be unsuitable, and participants must be encouraged to consume to satisfy the owner.

Criteria for selecting the location:

  • Floor quality: A smooth, slippery (but not too smooth) floor is essential for smooth, enjoyable dancing.
  • Dance space size: Make sure there is enough room. A room that is too small will be uncomfortable, while a space that is too large may lack atmosphere.
  • Location: A well-located venue, accessible by public transport or with nearby parking, will more easily attract participants.
  • Room atmosphere: The decoration and general atmosphere must correspond to the concept of your evening.
  • Practical aspects: Changing rooms, seating area, bar for drinks, air conditioning or ventilation are very appreciated elements.

Tip: Take a tour of the venue in the evening or during the day to assess its atmosphere and amenities.


2. Choose the right DJ

The DJ plays a vital role in the success of your party. Here are some things to consider:

  • Musical style: Make sure the DJ is proficient in the expected dance styles (salsa, bachata, kizomba, etc.).
  • Ability to read the track: A good DJ knows how to adapt his playlist to the energy of the dancers.
  • Personal Network: Some DJs attract their own communities of dancers, which can increase attendance.
  • Budget: On average, expect to spend between €100 and €250.

Alternative option: Offer a partnership based on a percentage of the proceeds. This can motivate the DJ to be more involved in the success and promotion of the event.


3. Develop an attractive concept

A well-defined concept allows you to give a strong identity to your evening:

  • Theme: Choose a tropical, retro, costume party, or one centered around a specific dance.
  • Format: Include an introductory course to attract beginners, and plan for entertainment (shows, rueda, challenges).
  • Simplicity and Regularity: Hold your event at a fixed frequency, such as the first Friday of each month. This helps dancers incorporate your event into their routine.

Tip: A simple but welcoming concept, with a friendly atmosphere, builds long-term loyalty among participants.


4. Communicate effectively

Clear and visible communication is crucial to attracting people:

  • Social Media: Create a Facebook event and share it on Instagram. Post teasers, playlists, or photos regularly to keep the audience engaged.
  • Partnerships: Partner with teachers, dance schools or DJs to reach a wider audience.
  • Local coordination: Check the calendar of other events in your city to avoid conflicts and divide the existing community. Good collaboration between organizers benefits everyone.

5. Build a community around your party

For an evening to last, it is essential to bring together a loyal community:

  • Create a team: Create a team of friends or volunteers to help you with reception, checkout, or communications. This way, you won't have to manage everything alone.
  • Welcome with kindness: Be warm and attentive to participants. A friendly atmosphere makes them want to come back.
  • Involve regulars: Ask regular dancers to talk about your evening around them and welcome new ones.

6. Budget and balance point

Here is an estimate of typical costs for an evening:

  • Location: Free (bar) to €500 (room).
  • DJ: €100 to €250.
  • Communication: €50 to €150.
  • Decoration and logistics: €50 to €100.

Typical budget example:

  • Total expenses: €700.
  • Entrance fee: €10.
  • Break-even point: 70 participants.

Tip: By starting small, you limit financial risks while testing your concept.


Checklist for organizing your first evening

  1. Find a suitable venue (dance hall or bar).
  2. Book a competent and motivated DJ.
  3. Define a clear concept and a regular frequency.
  4. Create and promote a social media event.
  5. Check your local calendar to avoid overlaps with other evenings.
  6. Form a team to distribute tasks.
  7. Prepare the logistics: cash register, playlist, decoration, equipment.
  8. Encourage participants to consume (if evening in a bar).
  9. Warmly welcome participants and collect their feedback.
  10. Create a friendly and accessible atmosphere for all.


Conclusion

Throwing a dance party is a demanding but rewarding undertaking. By choosing the right venue, a great DJ, and creating a welcoming atmosphere, you'll lay the foundation for a memorable event. With a simple concept and consistent performance, you'll build a loyal community and contribute to the growth of dance in your city. So, are you ready to get the crowds moving?

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